Some new young fashion models line up on the runway at London City to celebrate the launch of new British Airways flights to the catwalk runways of Milan.
The first of the double-daily flights took off on Monday 24 April from the heart of London straight to the heart of Italy’s fashion capital.
To celebrate the inaugural flight three models from Model Students, posed on the runway at London City with a British Airways Embraer 190 aircraft and the iconic Canary Wharf backdrop, hoping one day to walk the fashion runways of Milan.
Model Students represents bright, confident young models from across the UK. Founded at The University of Nottingham in 2010, Model Students nurture their models to look good through a healthy attitude towards body image.
Luke Hayhoe, British Airways’ general manager customer and commercial, said: “As our new service links two of the greatest fashion cities in the world it was fitting to ask these young models to help us celebrate the launch of flights to Milan.
“This is a very exciting new route for us as it will appeal to both business and leisure customers. The flights compliment the British Airways Heathrow service, offering our customers more choice with well-timed flights to Linate, which is Milan’s most central airport.”
Bernard Lavelle, Sales Director at London City Airport, said:
“Milan and London share financial hub status and cultural importance as global centres for fashion and design, with British Airways’ service between London City and Milan Linate playing an important role in connecting the two, for passengers travelling for business or pleasure.
“With our close proximity to central London and quick check in and arrivals, passengers will find that choosing London City Airport to fly can offer the fastest and most convenient way from Canary Wharf to the Italian Stock Exchange or St Paul’s Cathedral to Milan’s Duomo."
All flights will operate on modern Embraer 190 jet aircraft, with spacious cabins and two abreast seating so every customer can have an aisle or window seat.
Basic each way fares from London City and Stansted to Milan from £59 are available to book on www.ba.com
Customers flying in Euro Traveller benefit from allocated seats, a generous hand-baggage allowance and loyalty points which can be used to buy food and drink on board flights or towards other trips
Club Europe customers receive complimentary food and drinks on board, a generous free baggage allowance and free seat selection and on-line check-in.
Italian airline Meridiana, who currently codeshare on the British Airways services between Linate and Heathrow, will in future also codeshare on the new service from London City.